Mailing List Software – The Inside Story

So you have a list of people you want to mail something to, but aren’t sure if you should try mailing list software. Up until now you’ve done things manually or with a spreadsheet. Problem is, those methods take time and are prone to errors. But with mailing software, this once tedious task can be made quick and easy.

Now we’re not talking about email here, we’re talking about direct mail marketing where you are actually using an envelope and stamp to send out literature. So if you’re interested in email marketing, this isn’t the place.

Here, we’re going to cover what’s known as mail order software or direct mail software. With it, you can have lists with thousands or even hundred of thousands names and have all of your mail campaigns run on total auto-pilot.

You can use software like this to pre-address or personalize letters or envelopes. You can even use mailing label software to select members from your list and print everything on labels with just one click of a button. And if you’ve ever tried to do this with a program like Microsoft Word, you’ll truly appreciate what address mailing software can do.

If you do a lot of mailings each month and take advantage of the bulk rates offered by the postal service, you’ll really enjoy the benefits of mass mailing software. That’s because when you print your envelopes or labels, everything is already presorted for you. You just take everything to the post office as is, there is no manual sorting.

But mailing list software does more than just print labels or envelopes. Often times, they act as direct mail managers, allowing you manage your mailing lists with contact manager type features. You can keep track of purchases, how much money someone spends with you, phone numbers, comments and more.

So how much does mailing list management software cost? Well, you can get some low-end software for under $100. But the problem is, the software in this price range often does not work very well or do everything you would like it to do. And support is non-existent.

The packages used by most businesses run over $1,000 dollars, plus monthly fees for updates. If these prices seem a little high, there’s good news. Recently, some new mailing list software titles have been released for under $300 that rival the features of more expensive software and are far easier to use.

To date, these titles are not available in stores. However, if you do a quick search on the Internet for mailing list software or mailing software, one if not several of these new titles should appear (along with their more expensive counterparts). Also, many of these titles give you free demos that you can use for 30 or 60 days. This way, you can put the software through the paces before you commit to purchase.

Mailing List Software Recommendations - Mailing Software Resources